Crista is driven to help others realize and pursue their gifting, and find the professional balance that rewards them in all areas of their lives. Currently, she strives to maintain that balance as “mom” to three young children, and “partner” at Juice Inc., a company born the same month as her youngest son in April ’03.
Juice was built on the premise that better conversations create stronger relationships. Within a corporate environment, that means better performance and more engaged people. Crista oversees the company’s marketing strategies and develops and executes client communication strategies. She has a comprehensive understanding of what it takes to build momentum in a new business by attracting the people who are in need of your service, and comfortable with your style.
Crista brings almost 20 years of marketing experience working in a small-business setting. She has been a part of four start-up companies, including her own marketing company, One Fish Two Fish, which she started in 2000. As a “builder” she readily admits she loves the excitement in getting a new business off the ground, and grows a little weary of the maintenance after it’s flying.
Her past also includes marketing and program development with Guelph-based Eagle’s Flight , speechwriting at Queen’s Park, and selling computers in the eighties when a twenty-meg hard-drive was a big deal.
As part of her balancing act, Crista likes to demonstrate to her children, the value of volunteer work. She spends time as a hospice volunteer with bereaved parents, she has served on numerous boards at
Crista studied Public Relations at
If you are interested in being a contributing author to this blog, please leave a comment and we will be in touch!
1 comment:
Looking forward to seeing Crista at dinner this week. I have not seen her since 1989 or 1990!
Post a Comment